WLY

 

The retail sector is evolving and technology is continually influencing the way consumers shop. If many people doubted the success of e-commerce several years ago, currently it is not the case. Today, there is a myriad of sales channels. Any electronic device or social network has become a potential source of sales. Retailers are therefore forced to adapt and evolve at the same pace. In this article, you will learn the major points that will mark the retailer business in the near future. And perhaps the changes have already begun in some of your stores.

The 3 Main Expectations of the Consumer

Comfort

Nowadays, the consumer just wants to buy a product when and where he wants, but also how he wants. By surfing the net, they can buy anything without lining up, paying easily and quickly. Investing in a technology that allows them to pay with one click, …

Although investing in an SEO marketing company does some amazing things for your visibility, in the beginning, it might not be the best financial option. Luckily there are some ways to optimise your website that won’t cost you a penny. Here are four ways you can optimise your website for more online traffic

Meta Input

Each page of your website has a meta title and meta description, the meta is code that helps search engines understand what the page contains, meaning it can be appropriately categorised. Picking keywords you want your site to rank for should be put into your meta title through the backend of your website.

Note: this is what your potential traffic is going to see while browsing through Google, so make it relevant to the page! Or people will just leave the site.

The meta description can also be seen underneath the meta title on …