Local SEO consulting for small to medium-sized businesses is a slightly different kind of SEO consulting service. Its goal isn’t to bring in as much traffic as possible to a site, but rather to find customers who are already searching for those products or services that a local company is selling, are physically located near where the business is, or at least their search query includes… you get the idea. This is where your SEO consultant can help. If you’re not an SEO expert, but know a good deal about search engine optimization, this is where that knowledge comes in handy.
Small to medium-sized businesses (SMBs), also known as small to medium-sized enterprises (SME), are typically family-run operations run from home or one location. A common misconception is that SEO consulting firms are only for large corporations and institutions. This is simply untrue! You can consult with an SEO consultant for an SME and expect results that will be just as good if not better than those received by a major online marketing firm. The reason why is because a small or medium-sized firm does not have the deep pockets that a corporate entity does, nor does it have the available staff, computers, and other technology to handle the intense daily search engine optimization activities that a large corporation can dedicate.
An SME is like a small restaurant that needs an experienced chef to ensure that the food tastes right. An SME doesn’t want to waste money hiring the wrong personnel, cooking on the same oven, and so on, so it is wise to use seo consultant services to ensure that the correct person is hired, the proper training is received, the correct protocols are followed, and the correct strategies are implemented to improve website ranking and search engine rankings.
Analyze your website, content, and keyword.
An SEO consultant is more than just someone who can analyze your website and advise you on what keywords to target, what content should be optimized for those keywords, and how much SEO tweaking (if any) is required. An SEO consultant is more than just someone who can code a robot to crawl your site and rank it for certain keywords. If that sounds appealing to you, but a human being can do that better, then by all means go ahead and hire a human!
An SEO consultant not only analyzes your website and suggests a strategy, but also implements that strategy in a way that benefits your business. What do I mean by this? Well, let’s say that you hired an SEO firm to optimize your meta tags, title tags, headers, and keywords. This is a great strategy, but unfortunately, it is not a long-term strategy. Yes, your meta tags and title tags will help you rank in the search engines, but once you stop paying for them, your ranking and traffic will begin to decline, as Google will assume that you are not a long-term provider.
Integrated online marketing services
What I mean by long-term strategy is when you hire an SEO consulting firm that offers integrated online marketing services. Instead of optimizing your website and submitting multiple different types of content to multiple directories, you submit your website to a single local search engine. With local SEO services, you specify which specific keywords you would like to rank for in your local area. The local consulting firm will determine how to optimize each page of your site for that local market. Not only will they optimize each page, but they will optimize headers, titles, and meta tags for each page as well. Then they submit your site to all of the major local search engines, as well as the largest search engines on the Internet.
If you hire an SEO consultant, not only will they optimize your site for your local market, but they will also incorporate online marketing services, which include analytics, reporting, optimization, social media marketing, and more. So instead of spending all of your time thinking about how you are going to rank for a particular keyword in the search engines, you can concentrate all of your attention on online marketing. The consulting firm will integrate your blog, Facebook, and Twitter accounts, and your local consulting SEO firm will build you a blog, which includes Google AdWords, which is a pay-per-click advertising program. They will also set up a Facebook account that will allow you to advertise your website and receive updates on how to optimize your website for the Google geographic areas that you serve, and they will help you with implementing analytics so that you know how effective your online marketing is.