Understanding Squarespace Templates and Choosing the Perfect Fit

Understanding Squarespace Templates and Choosing the Perfect Fit

Have you wanted to build a Squarespace site for a while know? Don’t know much about website design or things like CSS or HTML? 

Don’t worry, Squarespace templates can help you out and make your site look amazing. But which one do you choose? 

If you’re looking for a guide on picking the right Squarespace template, this read is for you. 

Choosing the Right Squarespace Templates 

There are dozens of templates available on Squarespace. 

And at first glance, they all look pretty great.

But which one will be great for YOU? Are you doing photography or blogging? Hosting a video site for movie reviews or doing book reviews? Every nitch has an aesthetic and layout that will help drive people back to your site. 

What’s Your Thing? 

You might want to do a lot of things with your site but find your main thing. 

What can you, and will you, on a normal basis?

Videos are cool, but can you make 2-4 a week? Do you have editing capabilities? 

Blogging is great, but you have to be able to find and write on topics every week. Does that sound like you? 

When you find your thing, you’ll be able to cross out which templates NOT to use. 

If you’re doing photography, find a template that focuses on showing off your camera working talents — not some blogger-organized page (even if it looks cool!) 

And the same goes for bloggers! If your site consists of articles and stories, no matter how cool those photography templates look they’re not for you. 

Take a look at this blog and how it’s organized. 

They know their thing, and their audience — and they tailor their site to them. 

Pages Are Not Templates

We recommend playing around and practicing the features each template offers before locking something in.

Pages show up different on a lot of templates, so the cover page is not what the whole package is going to look like.

Make sure you’re trying out pages and how the links show up on the landing page.

Also, look at the blogging page. 

For some templates, the blog is where most pages get shown, or where you’re directing traffic. 

This means that even if you’re doing plant photography or modern home tech videos, the blog is where you’re posting your day to day content on most templates. Not your pages. 

Keep that in mind when choosing a template because ease of navigation on your site matters. 

Aesthetic Freedom

Each template gets showcased as it’s best self

Have you heard the expression, “If you don’t LOVE it in the store, you won’t like it at home?” 

Like when you go to IKEA and you see some beautiful kitchen countertops you really love, but then at home, it just doesn’t look right because — shocker — your walls and kitchen did not look like the IKEA walls and kitchen. 

Some templates do not allow you to mess with colors, fonts, layout, headers, footers, widgets and more. 

Some do. 

Make sure you test these things out when looking for a template. 

If you aren’t able to change features, make sure your product or service can work with what’s provided. (Not only work — STAND OUT — with what’s provided.) 

If what’s offered doesn’t work, find something that allows you to shape the aesthetic of the template to what you have for the world to see. 

Otherwise, you’re trying to shove an IKEA chair into a Non-IKEA kitchen. 

Squarespace Niches 

Even if you don’t know HTML or CSS or any of that fun-fancy-tech-stuff, Squarespace has a lot to offer. 

Bellow, we have a quick list of things to play around with and keep an eye out for when choosing your Squarespace template and designing it after. 

Sales Options – All Squarespace templates allow you to offer a product or service on your site, for sale. If you do have this, make sure it’s in an easy to access place.

TIP: If you’re a blogger or doing videos: sell merch. Or have a place where people can donate as a way of saying “thanks for making good content.”

Analytical Dive – Every Squarespace site has a backend that allows you to look at stats and information based on site traffic. Use this when seeing what’s working and not working.

If you have an area of your site getting way more traffic than everything else, use the analytical data to hypothesis why. Then work from there. 

Making a Cover Page Work – First things first: not every site needs a cover page.

Cover pages serve as gateway portals to your actual site.

They look sweet and showcase what people are about to experience, but they require someone to click Enter or Beam Me In Scotty or something like that. If you’re using one, make sure it adds to the user experience in a way that bolsters your site, not distracts from it. 

A Note on Background Images – Yes, most templates allow you to put a background image up. But that cool mountain photo you took on the hiking trip two years ago might not be it. 

A simple, one colored or patterned background might serve you better. 

Again, this is about your audience. 

If you’re making crazy videos where you’re shouting into a mic like Joe Rogan, then maybe a background image of your head will work. 

But if you’re selling candles…something a little calmer is what you’ll want to aim for. 

Choose a Squarespace template that allows you to capitalize on this flexibility.

More Website Building

There are a lot of Squarespace templates out there, so it can get confusing. We hope this crash course guide on picking the perfect the right for your website has been helpful. 

If you want to read more on website building and website design, head on over to our tech blog where we have a load of articles to choose from. If you don’t see something there or want more on a specific topic, feel free to reach out and contact us. 

We’re here to help you engage with the best tech out there.

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