Although investing in an SEO marketing company does some amazing things for your visibility, in the beginning, it might not be the best financial option. Luckily there are some ways to optimise your website that won’t cost you a penny. Here are four ways you can optimise your website for more online traffic
Each page of your website has a meta title and meta description, the meta is code that helps search engines understand what the page contains, meaning it can be appropriately categorised. Picking keywords you want your site to rank for should be put into your meta title through the backend of your website.
Note: this is what your potential traffic is going to see while browsing through Google, so make it relevant to the page! Or people will just leave the site.
The meta description can also be seen underneath the meta title on google, this is a brief description of what the page contains and watch browsers can expect, reinforcing the keywords in the description is a great way to help Google notice your site’s keywords while informing your traffic of the detail of the site.
Adding a blog to your website creates weekly/monthly content to keep your traffic interested. As well as prolonging the stay over your visitors, it can also attract new traffic to the website, by finding keywords to add to the blog, you can begin to rank for the chosen keyword.
The key to ranking for a term is to make it relevant to the blog and also the website, the more traffic you post generate google will detect this and slowly move you post up the rankings, if it isn’t relevant people will click off the post quickly which Google can also identify the bounce rate.
An obvious point that needs to be highlighted, using Facebook, Instagram and Twitter can all be used to advertise your website and attract new users with hashtags, unique content and images. Although most sites are doing this, it’s a necessary part of modern optimisation, and no one can turn down free advertising.
Mobile Friend Test
With the UK app development and app developers works to make mobile the first choice, a free service to check how mobile friendly your website is now available, which is soon to be an essential feature for websites. Google has announced that mobile-friendly sites will be prioritised over desktop, so testing your site and making the vital changes to make it mobile while naturally.
After you have explored all the free avenues to optimise your website, it might be time to expand and invest in professional SEO company to do thorough keyword research and constant development for your website. If your website offers a product or service, you call also consider some paid services to help your brand awareness.