The past couple of years have been hard. Whether this is from the pandemic, Brexit, the recession or the war, each one of these factors has significantly affected many people’s lives both physically, mentally and financially. With more people losing their jobs with business slowing down, it is easy to see why many people are looking at starting side hustles to make that extra bit of money on the side.
Whether this is print on demand, dropshipping, building a personal brand, blogging and much more, the possibilities are endless. The issue with starting a side hustle is that nobody knows who you are or what you are providing, marketing helps with this, but unfortunately, not many people know how to do this. In this article, we will go through some of the best ways how to market your side hustle.
The first thing you want to be doing if you want to be taken seriously is to create a website. This is the case if you are selling a product or service. WordPress for lead generation and Shopify for eCommerce. Both platforms are straightforward enough to create a simple yet effective website. If you are struggling with this part ensure to hire a design agency Manchester based or London for some of the best talents in the UK.
A website is a powerful tool to convert visitors to customers, so it is best to do this right the first time. If you are expecting to compete with your competitors, a website is a must as it helps customers to trust you more.
Social media is a huge tool when it comes to marketing your side hustle. Millions of people are on these platforms every day so it makes sense to advertise to them on your target audience’s favourite social media platforms. There are many ways you can do this, but first, it is essential to create a business account and set up shop on social media.
Next, you need to build an audience by creating new, relevant and unique content for your followers. Once you have a following, you will be able to keep your customers updated with everything relevant to your industry. The next stage of using social media is through pair social ads which will get you more bang for your buck
If you are thinking long-term, one of the best things you can do for your website and a side hustle is to get it optimised for search engines. Search engine optimisation is a powerful tool as it is a great alternative to any paid marketing. You can do a lot of this by yourself including writing the content. This is one way where you can beat your competitors who have a larger budget. Being on the first page of Google is essential as anything over on page two barely gets a view.
An example of SEO would be if you were a branding agency Manchester based and needed to be found locally, you would have phrases such as “design agency Manchester as your main phrase on the home page. If you do different locations, then a new page will be needed.
There are many ways to market your side hustle, but if you want to get started quickly, build a website, create social media profiles, create ads and optimise your website for search engines.